Zhao Lusi, one of China’s most beloved actresses, has proven she’s still the queen of selling out products and winning hearts — even after a turbulent year filled with career uncertainty.
Earlier this week, the 25-year-old star made her grand return to the public eye via a makeup livestream on Douyin and Xiaohongshu. The result? More than 30 million views and a shopping frenzy that cleared out everything from luxury jewelry to adorable Hello Kitty hair clips.
From Career Setbacks to a Star-Studded Comeback
Zhao’s return follows a rocky chapter in her career, marked by rumors of disputes with her former agency and speculation about her future projects. Many wondered if the rising star of hit dramas like Love Like the Galaxy and Who Rules the World would fade from the spotlight.
But instead of retreating, Zhao re-emerged with the perfect mix of charm, marketing savvy, and star power — instantly reminding fans why she remains a powerhouse in both entertainment and e-commerce.
The Livestream That Broke the Internet
During her comeback stream, Zhao effortlessly shifted between chatting with fans, demonstrating makeup techniques, and modeling various accessories. The session struck a balance between approachable fun and aspirational glamour.
The results were staggering:
- A Hello Kitty hair clip she wore sold out within minutes.
- A Bulgari necklace showcased during the stream also sold out across multiple platforms.
- Numerous beauty products she recommended disappeared from online shelves before the livestream even ended.
Her ability to move products so quickly reaffirmed her title as China’s “Sold-Out Queen.”
Why Zhao’s Strategy Worked
- Authenticity – Zhao’s down-to-earth, relatable personality made fans feel like they were chatting with a friend rather than being sold to.
- Product Diversity – She showcased items for every budget, making her stream appealing to both luxury buyers and everyday shoppers.
- Perfect Timing – Her return came after a long absence, creating anticipation and urgency.
Marketing experts point out that Zhao’s approach wasn’t just about selling — it was about rebuilding her public image while reminding the industry of her undeniable influence.
The Social Media Reaction
Fans flooded Douyin, Weibo, and Xiaohongshu with clips and screenshots of the livestream, praising her beauty, warmth, and professionalism. Many expressed relief at her return, with one fan writing:
“She’s back! I’ve been waiting for this day — Zhao Lusi never disappoints.”
Others highlighted how seamlessly she bounced back from months of silence, calling her the ultimate example of resilience in the entertainment industry.
What’s Next for Zhao Lusi?
While no new drama projects have been officially announced, industry insiders speculate that Zhao’s comeback buzz could fast-track offers for major TV and film roles.
If her livestream success is any indicator, her popularity hasn’t just survived the controversy — it may have grown stronger. For now, Zhao seems content to keep fans engaged online while quietly preparing for her next big move.
Zhao Lusi’s comeback proves that with the right mix of authenticity, timing, and audience connection, even the most challenging career setbacks can be transformed into viral success.
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